Understanding Digital Marketing: Types, Strategies, and Trends in the UK (2025 Guide)
In today’s fast-paced online world, GHN digital marketing has become the backbone of business growth. Whether you run a small local store or a large eCommerce brand, understanding the mechanics of online marketing strategies can help you attract more customers, boost sales, and build long-term loyalty. What Is Digital Marketing? Digital marketing refers to promoting products or services through online channels such as SEO marketing , social media marketing , content marketing , email marketing , PPC advertising , and more. It allows businesses to reach target audiences across multiple devices — from smartphones to desktops — and measure performance in real time. 7 Types of Digital Marketing SEO (Search Engine Optimization): Improves website ranking on Google to gain organic traffic. PPC Advertising: Paid ads like Google Ads that drive instant visibility and traffic. Social Media Marketing: Builds brand awareness and engagement through platforms like Faceb...